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Privacy Policy

Updated: 31-07-2025

Who We Are

Baker New York (“we,” “us,” or “our”) operates this website (the “Site”). We are an e-commerce business offering a range of products. This Privacy Policy explains how we collect, use, share, and protect your personal information.

Information We Collect

Personally Identifiable Information

We collect personal information when Users interact with the Site, such as when creating an account, placing an order, subscribing to our newsletter, or requesting customer support. This may include:

  • Contact Information: Full name, email address, postal address, and phone number.

  • Payment Information: Credit card or other payment details needed to process orders. Payment data is handled securely by third-party payment processors and is not stored on our servers.

  • Authentication Information: For buyers and sellers, we may collect information necessary to verify product authenticity, including photos or product descriptions.

Non-Personally Identifiable Information

We may automatically collect non-personal information when Users browse the Site. This may include:

  • Browser and Device Information: Browser type, device type, operating system, internet service provider.

  • Log Data: IP address, pages visited, time and duration of visits, and other usage statistics.

Cookies and Tracking Technologies

The Site may use cookies to enhance user experience. Cookies are small files stored on your device to remember preferences, track site usage, and improve performance. You may choose to disable cookies via your browser settings, though some features may not function correctly without them.

How We Use the Information We Collect

We may use your personal information for the following purposes:

  • To Provide and Maintain Our Services: Process orders, manage accounts, and provide customer support.

  • To Personalise User Experience: Aggregate data helps us understand how Users interact with the Site and how we can improve functionality.

  • To Improve Our Website: User feedback and analytics help us optimise our products, services, and overall experience.

  • To Process Payments: Use the information provided solely to complete transactions.

  • For Periodic Communications: Send order confirmations, updates, and responses to inquiries. With your consent, we may also send promotional messages, which you can unsubscribe from at any time.

How We Protect Your Information

We implement reasonable security measures to protect your personal information from unauthorised access, alteration, or disclosure. Sensitive information exchanged between the Site and Users is encrypted using SSL (Secure Socket Layer) technology and secured through industry-standard safeguards. Payment data is handled in accordance with recognised security standards.

Information Sharing and Disclosure

We do not sell, trade, or rent Users’ personally identifiable information. However, we may share information:

  • With Service Providers: Third parties assisting with business operations (such as payment processing, shipping, and customer service).

  • For Legal Compliance: When required by U.S. law or necessary to protect against legal liability.

  • In Business Transfers: Personal information may be transferred in the case of a merger, acquisition, or sale of assets.

Data Retention

We retain personal information only as long as necessary to fulfil the purposes described in this policy or as required by applicable U.S. laws.

  • Account Information: Retained as long as the account remains active.

  • Legal Compliance: Retained for the period required by legal obligations or dispute resolution needs.

Your Rights and Choices

  • Access and Update: You may access and update your personal information through your account or by submitting a request.

  • Data Portability: You may request a copy of your personal information in a structured format.

  • Deletion: You may request deletion of your personal data, except where we are legally required to retain it.

  • Opt-Out of Marketing: You may unsubscribe from marketing communications at any time.

These rights are consistent with applicable U.S. privacy laws, including state-level consumer privacy regulations where applicable.

International Users

If you access the Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. By using the Site, you consent to this transfer.

We take steps to ensure that any international transfers comply with applicable privacy standards and provide adequate protection for your information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Updated” date at the top reflects the latest revision. We encourage Users to review this Policy periodically to stay informed about how we protect and handle personal data. Continued use of the Site following changes indicates acceptance of the updated Policy.